What is SEO?

Search Engine Optimization is the practise of increasing a website’s visibility on search engines by ranking it for relevant keywords and queries.

Does My Website Need SEO?

If you want more business then the simple answer is yes,  you should be investing in SEO.

Search engine optimization offers a way to increase traffic in a multitude of different ways.

How Does SEO Work?

SEO is the process of optimising your website to appear higher in search engine results. But how exactly does SEO work?

Google employs more than 200 ranking factors, which enable the search engine’s algorithms to rank websites based on the relevancy and authority of their pages.

To succeed at SEO, we ensure that your content is the most relevant result for a specific search query and that your website is seen as a trustworthy source. 

Why Isn't My Website Ranking on Google?

Reasons why your website isn’t ranking could be that:

  • Out of date content.
  • Lack of monthly updates e.g News
  • Is your site compatible with mobiles?
  • Lack of key words
  • No backlinks 

These are all tings we do to make sure your website ranks on Google.

How Long Does It Take To Rank on Google?

A good answer is between 3-4 months, but this is highly dependent on the amount of resources you devote to your strategy, the level of competition, and what others who compete for the same queries are doing.

A local term (e.g., plumber in [location]) may only take a few months to rank for, whereas a new website may take longer to rank for, say, the term “laptops.”

Should I Do SEO, Run PPC Ads or Both?

In an ideal world, a company would balance multiple marketing channels to avoid becoming overly reliant on any single source of traffic (and conversions). However, budgeting is frequently a challenge, particularly for smaller businesses, and resources must be allocated efficiently. Money isn’t limitless.

Even in this case, a long-term SEO strategy must be balanced with a small but targeted PPC campaign.

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