What Is Social Media Marketing?

Social media marketing refers to the process of gaining traffic or attention through social media sites.

Social media is a catch-all term for sites that provide very different social actions. For example, Twitter is a social site designed to let people share “updates” ie messages with others.

Facebook, in direct contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Both allow you to stay in touch and engage yourself directly with the current and prospective customers.

How Are Search & Social Media Marketing Related?

Why should a search marketer care about social media?

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity.

Social media can also help build links that in turn support into SEO efforts.

Many people also perform searches at social media sites to find social media content.

Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

Social Media Marketing At Business Marketing Services Ltd.

Our Social Media department covers all facets of social media marketing, including these popular topics.