How to master Google Maps
A vital marketing tool for your company is your Google Maps listing. It can assist you in standing out from other businesses and attracting more business, all for no cost. However, these advantages are really only possible if your listing is highly visible, and just because your company is listed in a certain location does not guarantee that Google will give it a particular ranking for searches in that location.
In reality, Google Maps considers a variety of factors when evaluating company results, with proximity being just one of them.
Why gain more Google Maps visibility?
According to research, 67% of users favor Google Maps over other navigation apps. Making sure your Google Maps listing is tailored to appear top for pertinent searches is essential because users rarely go past the first few results when looking for a place to visit.
Additionally, research demonstrates that these users arrive at Google Maps business listings considerably more frequently (84% of the time) from keyword (commonly known as “discovery”) searches than from business name (also known as “direct”) searches. On light of this, it’s critical that your listing appears highly in Google Maps for the terms that your potential customers are using to find you.
The following actions can help you rank highly, increase traffic, and attract more clients using Google Maps.
1. Create a Google Business Profile and fill it out
You may accomplish this by simply conducting a Google or Google Maps search for your company name and, if you haven’t previously, validating your listing.
You may now change a listing after you have one and are in into your Google account, even from within the search results itself.
2. Post Linked Content (Including Photos)
You’ve only completed a portion of your task after you’ve claimed your GBP listing.
It’s crucial to submit frequent updates to your GBP page because Google awards active companies with increased placement in Google Maps.
Wherever you can, use images in your posts because they are more likely to increase reader engagement in terms of shares or clicks.
Links to your website’s key product or service pages are ideally included in your postings as well.
3. Make Your Website More Visible In Local Organic Search
As these are the three main building blocks around which a presence is created, you may start by carrying out a local SEO audit to see where you need to focus your attention from a keyword, content, and linking viewpoint.
Websites that direct users to answers in the fewest number of clicks are rewarded by Google.
Regardless of the device, websites must load swiftly and offer seamless navigation.
4. Use Local Business Schema
Google and other search engines prefer standardization when it comes to information architecture, especially when it comes to business facts. This preference has resulted in the creation of schema.
Many of the same company information included in a Google Business Profile is covered by local business schema, which Google will naturally cross-reference.
Your business is more likely to appear prominently on Google Maps the simpler it is for Google to verify your location.
5. Integrate a Google Map into your contact page
Although it’s not stated explicitly, it’s reasonable to infer that Google prefers this style and that having a Google Map included in your website will affect how you rank in Google Maps.
6. Mind Your Reviews and Mine
Customer reviews play a significant role in determining if and where a local business appears on Google Maps.
Google pays special attention to how many reviews your company receives as well as how responsive it is to those reviews, whether they are favorable or not.
7. Update Your NAP With Local Listings and Citations
Your Name, Address, and Phone Number, or NAP, are the three most crucial pieces of navigational information on your GBP, website, and throughout the internet.
8. Build Local Backlinks
Inbound links, also known as backlinks, are essentially an extension of our NAP strategy, which calls for you to seek out relevant links from nearby third-party websites to your main website pages.
Backlinks can support your company both locally and in terms of goods and services.
Google Maps’ business listings are growing more sophisticated, making it easier for customers to rapidly find the information they require and make wise selections. You may experience the increased visibility, interaction, and revenue that come along with having your business appear at the top of Google Maps by using the advice in this post.